This time we gave a space to Pavel Tichon a specialist on contemporary trends and artist in one person.
His work touches current issues overhelming us everywhere we look. He cunningly transforms all the impacts into a brand new meaning, a new private brand, or cult if you like :)

The work is best explained by this quote:
„The expert on human resources and advertisement Tom Peters suggested introducting the notion of „The Brand Called You“. Everyone should create their own brand and corporation of one’s self, which is supposedly the best way how to monitor one’s own working efficiency and enhance personal responsibility.“

Michal Hvorecký, Labyrint revue, 14/2004

You can order them on Private Cult - eshop.